Stephen is the President of Fieldwork Inc. Earlier he served as Executive Vice President of C&R for 15
years and as President for an additional 12 years.
Throughout his tenure as a senior officer of the company,
Stephen was active in the design and analysis of marketing research, as well as
attending to administrative and policy issues. He is well versed in both
qualitative (e.g., projective) and quantitative (e.g., multivariate) techniques
and has initiated the development of several research approaches that are now
integral aspects of a standard research arsenal. He has been cited, for example,
as the “father” of occasion based segmentation.
Stephen has conducted
research and consulted with top management of companies in North America,
Europe, Asia and the Pacific Rim. He has presented to Fortune 500 boards and
business meeting in excess of 1000 attendees.
Before coming to C&R,
Stephen worked at Coca-Cola, Hamm’s Beer, Amoco, and MRCA. His academic
credentials include a Master’s degree and doctoral studies in Sociology.
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